The Falls Event Center offers small event facilities with many features not found at hotels and other meeting spaces. In addition to creating a new aesthetic for these business brochures, we sharpened the copy to better highlight the unique experience businesses can expect at The Falls.
We designed the business brochures to cohere with the wedding collateral while taking a more bold approach to contrast. The previous business brochures (trifolds) had black bars at the top and bottom of the cover. With the elimination of the top bar, we lightened things up while still keeping a crisp line and the attention-demanding contrast. The light logo on the dark background also lends an air of luxury.
Project team: Kamon Walker, Wendy Parker