Our goal here was to provide some simple and refreshing simplicity with the white space. Competitors in the barcode scanning hardware and software space have the tendency to jump into technical details. We wanted to offer our prospects the ability to drill down at their own pace and discover Code's broad product offering.
I created the animated masthead images to add some visual interest and the human element without overly complicating the visuals. The masthead animations also show Code products in use without an unnecessary focus on the environment. This is advantageous as Code serves many market segments. The two animations trade off randomly each time the page is visited.
I created visuals and copy for the rest of the page to match the emphasis on simplicity—while still keeping things interesting and organized in digestible chunks.
I created the animated masthead images to add some visual interest and the human element without overly complicating the visuals. The masthead animations also show Code products in use without an unnecessary focus on the environment. This is advantageous as Code serves many market segments. The two animations trade off randomly each time the page is visited.
I created visuals and copy for the rest of the page to match the emphasis on simplicity—while still keeping things interesting and organized in digestible chunks.
