The images of nature were selected for two reasons: to soften a traditionally hard topic (insurance) and provide an escape from the unpleasant thought of a sizable (yet necessary) expense. The intrinsic beauty in the images also breaks up the written content.
Buckner Website
Seeking to both draw visitors in and give locals a sense of where Buckner is headquartered in Salt Lake, I took the sunset image used as the masthead. The site is fully responsive and designed to immerse users with adaptive full-width images. The other images featured are edited stock images. There is a screenshot of the full page below, and a link to the live site at the bottom of the page.
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